branding and design company in los angeles
branding and design  
October 06, 2014

Find Your Brand Message And Cut Through the Noise

Love What I Do

Three reasons why this may be the most important step for turning your product into a killer brand.

Outside of Fortune 500 boardrooms, branding is something that is largely misunderstood. A lot of companies and nonprofit organizations approach it with the idea that it's something they certainly should do, even if they don't understand how branding works, or why it's actually important.

Not surprisingly, this leads to a half-hearted stab at branding that amounts to little more than a half baked logo and color scheme.

A common misconception: The logo is the brand.

Customers don't care about your logo until it stands for something, until it becomes a marker of your brand message. Two examples: Apple and Enron. Both of their logos stand for something, one for "be different", the other for utter failure. The best reason to develop a strong brand isn't because it's popular, or because it's another item to check off your marketing list. A well-envisioned branding campaign helps to cut through the overall marketing cacophony by focusing on a story, a promise, instead of adding to the overall noise level. And that sweet song will help your bottom line.

Branding doesn't generate revenue (at least in the short term), but it builds assets. Why? Here are three reasons:

  • When you have a strong brand, it's easier for customers to keep your business on the top of their minds, and that awareness leads to bigger and more frequent sales.
  • The more well known your brand becomes, the more effective the rest of your marketing is because customers tend to remember your messages for longer.
  • As your brand becomes associated with a certain type of product, price, and quality standard, you are able to win loyal buyers with less of an effort. If you treat branding like a chore, you can't be surprised if you achieve nothing more than lackluster results, no matter how good your offerings are. Too many products die on shelves because they cannot communicate their value. Invest the necessary resources and build a strong identity, though, and you'll be amazed at the different ways it can pay you back.

If you like to find out more how we can bring your brand up to speed, call Marc at 213.341.1642. Or visit our Website for more examples: Bring it on!


This Web site shows design concepts and samples (logo designs, branding, brand identities, corporate identities, book jackets and magazine illustrations, promotional flyers) and other graphic designs created by Marc Posch Design, Inc, a branding, design and marketing firm in Los Angeles, California, specializing on Web design, corporate identity/branding and advertising. All rights reserved. No part of this Website may be copied and published without written permission of Marc Posch Design, Inc. *External Link Disclaimer: Some Web pages listed in this site have links to Web sites outside the Marc Posch Design Web site. These outside links show work samples of Marc Posch Design, Inc and are designed to open in a separate browser window. If you click on these outside links you are subject to the privacy policies of the outside sites while you are visiting them. The Marc Posch Design Web site is not responsible for the content, accuracy, or advertising that may appear within the linked sites. Providing links to sites outside this Web site does not endorse in any way the content, opinions, political views, and any other subject matter contained on those sites. Art direction/concept: Marc Posch Design, Los Angeles· Contact