October 06, 2014
Find Your Brand Message And Cut Through the Noise
Three reasons why this may be the most important step for turning your product into a killer brand.
Outside of Fortune 500 boardrooms, branding is something that is largely misunderstood. A lot of companies and nonprofit organizations approach it with the idea that it's something they certainly should do, even if they don't understand how branding works, or why it's actually important.
Not surprisingly, this leads to a half-hearted stab at branding that amounts to little more than a half baked logo and color scheme.
A common misconception: The logo is the brand.
Customers don't care about your logo until it stands for something, until it becomes a marker of your brand message. Two examples: Apple and Enron. Both of their logos stand for something, one for "be different", the other for utter failure. The best reason to develop a strong brand isn't because it's popular, or because it's another item to check off your marketing list. A well-envisioned branding campaign helps to cut through the overall marketing cacophony by focusing on a story, a promise, instead of adding to the overall noise level. And that sweet song will help your bottom line.
Branding doesn't generate revenue (at least in the short term), but it builds assets. Why? Here are three reasons:
- When you have a strong brand, it's easier for customers to keep your business on the top of their minds, and that awareness leads to bigger and more frequent sales.
- The more well known your brand becomes, the more effective the rest of your marketing is because customers tend to remember your messages for longer.
- As your brand becomes associated with a certain type of product, price, and quality standard, you are able to win loyal buyers with less of an effort.
If you treat branding like a chore, you can't be surprised if you achieve nothing more than lackluster results, no matter how good your offerings are. Too many products die on shelves because they cannot communicate their value. Invest the necessary resources and build a strong identity, though, and you'll be amazed at the different ways it can pay you back.
If you like to find out more how we can bring your brand up to speed, call Marc at 213.341.1642. Or visit our Website for more examples: www.marcposchdesign.com. Bring it on!
October 06, 2014
Why I love what I do.
Helping a young company like Leolo IT become the European leader in IBM Informix database systems development in just a few years. That's what raises my adrenaline.
An IT young company that started 10 years ago. A team of talented people, very ambitious, and with a vision to grow. We helped them with building a brand that found broad recognition in Europe and beyond. From logo design, Corporate Identity, brand story, Website, we gradually developed a picture that helped them expand their client base tremendously over the past few years. It was a pleasure to watch the seeds grow and to see how Leolo became the leader in Informix database systems development. To me this is the greatest reward. It's not about money or awards, it's about helping others to be successful. Because at the end of the day, that's all that matters. I am not a designer to make pretty things, shiny objects, I'm in the business to help ideas grow.
Our Ideal Clients
Our ideal clients are people who are driven by their purpose and are clear about who they are and what they want. They believe in their product/service and its potential to change the world. People who understand the connection between their brand and their intended audience.
They are not afraid to stand out, are open to unconventional ideas reflecting authenticity and personality, and determined to make a difference that eventually builds a legacy. Those are the kind of people we like to work with, smart, intelligent, open minded men and women who understand that in business the "why" is as important as the "what" and the "how", and that money is not the sole motivator, rather the currency of respect.
If you like to have a conversation about what we can do for your business, give me a call: 213.341.1642
Marc Posch, Creative Director MPD/LA - Marc Posch Design, Los Angeles Brand Consulting and Design
July 03, 2014
Marc Posch Design Receives 2014 Los Angeles Award
Los Angeles Award Program Honors the Achievement
Marc Posch Design has been selected for the 2014 Los Angeles Award in the Web Site Design & Development category by the Los Angeles Award Program.
Each year, the Los Angeles Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Los Angeles area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Los Angeles Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Los Angeles Award Program and data provided by third parties.
About Los Angeles Award Program
The Los Angeles Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Los Angeles area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Los Angeles Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
June 01, 2014
Out now: The 2014 Brand Book.
Our best brand identities and logos from the past ten years. Download the e-book here.
A brand is a shortcut
It's a shortcut used by the public that's aware of you. A shortcut for expectations, trust, promises, conversations. A brand that is worth something is worth it because you can sell more of it, or charge more. If you can't sell more, you don't have a brand. Commodities aren't brands precisely because they've never earned a spot in the mind of their public. (Seth Godin)
June 01, 2014
Celebrating the People and Companies Who Turn Dreams and Ideas Into Reality
We at MPD/LA are proud to be featured on the DELL "Power To Do More" campaign presenting innovative companies that have grown from humble beginnings into some of America's most iconic brands. Thank you! We will carry that badge with honor.
We help companies grow. Contact us. Thank you
June 01, 2014
SURPRISE PACKAGE and recognition FROM DELL
DELL sent us a "party pack" today, complete with party hats and glitter and balloons - and a box full with cake. What a pleasant surprise. We have been featured on a prestigious list of "Innovative companies that have grown from humble beginnings into some of America's most iconic brands." I'm humbled.
Here the article: Celebrating the People and Companies Who Turn Dreams and Ideas Into Reality: Click Here
Marc Posch Design gets ranked on top by the major search engines as "Branding Firm in Los Angeles". There is no magic sauce behind, no nifty SEO tweaks or secrets, it's the result of 10 years of following our principles: Enjoy what you do, deliver great results. And if you can do better, do better.
Let us know what we can do for you. Contact us (click) Thank you
June 01, 2014
STOP PLAYING THE BUSY GAME
From crazy busy to smart busy: how to stop the hamster wheel and start being more effective
If you are like me, you probably tell everybody how busy you are: crazy busy, buried in work, head spinning. My day is packed with projects, design briefs, writing offers, calling clients, overlooking work, discussing jobs with co workers and staying on top of production processes. An endless cycle. And at the end of day the question: What have I actually accomplished? Why am I burned out?
MOVEMENT IS NOT THE SAME AS ACTION
I've been thinking a lot about this lately. About how being busy is not the same as being effective. Like movement is not the same as action. The problem is, we spend a lot of time with things that aren't necessarily important to what we really have to do. We tend to hide behind actions sometimes out of fear of attacking the 300 pound gorilla, the really important issues, the grand projects. And believe me, I know what I am talking about. For months I've been procrastinating on the project of getting our website updated, of targeting a more focused client base: the 300 pound gorilla. And why? Because I'm too busy. Hiding behind "busy".
BEING EFFECTIVE IS A NEW HABIT
What I decided is to take a break, not stop working, just slowing down with movement and emphasize more on controlled actions. It's the only way to stop the hamster wheel of busyness that leads to burn-out. Inhale/exhale, structure, prioritize, plan goals and milestones, and then work things off a list. Pause, learn, study, mentor and look for mentors (it works both ways).. and so on. One action at a time. Small steps, tiny steps, and start writing them down- by hand! Habits only change in small steps. To quote one of my favorite authors, James Clear:
Rome wasn't built in a day, but they laid bricks every day.
Let me know what you think. And don't tell me, you're too busy. If you want to continue this conversation contact us. Thank you. Or, what the heck, I know you're busy, give me a call: 213.341.1642