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Growing From Small Start-up To Become The Leading IBM Informix House In Europe

The challenge: How to combine two contradicting brand messages - Innovation and consistency - into one

Background: Leolo IT is a young and rapidly growing IT company in Munich/Germany that recognized early the global need for "Big Data" management systems. The core mission: to make sure that their clients’ data run secure and consistent on their IBM Informix platforms.

MPD/LA was engaged by Leolo IT for a gradual branding initiative that stretched over many years. As a design and marketing partner we joined Leolo from humble beginnings to where they are now, the leading IBM Informix shop in Europe. Working closely with the C.EO., we extracted the brand’s core values: trustworthy, reliable, and forward thinking. Each of those values are encapsulated in their iconic brand identity that tells the story of the relationship between Leolo and its customers.

Telling this story in a unique and powerful visual manner, from brand identity to Web development to product design, we brought the immediacy of innovation and consistency up front and center.

“Marc’s intuition and forward looking design has given us the progressive CI we can identify with. It provides the professional approach and support in our communication with clients. Many clients have expressed their appreciation for Leolo’s outstanding print and online presentation. “ Henri Cujass, CTO Leolo IT, Munich, Summer 2014

pdfThe result: A sophisticated and elegant European brand that resonates with a diverse target audience was derived, allowing Leolo’s dynamic and and innovative culture to grow and further manifest on a global scale.

More about LEOLO IT:

If you would like to learn more about us and what we can do for your IT business, please call: 213.341.1642 Or click here. Thank you

This Web site shows design concepts and samples (logo designs, branding, brand identities, corporate identities, book jackets and magazine illustrations, promotional flyers) and other graphic designs created by Marc Posch Design, Inc, a branding, design and marketing firm in Los Angeles, California, specializing on Web design, corporate identity/branding and advertising. All rights reserved. No part of this Website may be copied and published without written permission of Marc Posch Design, Inc. *External Link Disclaimer: Some Web pages listed in this site have links to Web sites outside the Marc Posch Design Web site. These outside links show work samples of Marc Posch Design, Inc and are designed to open in a separate browser window. If you click on these outside links you are subject to the privacy policies of the outside sites while you are visiting them. The Marc Posch Design Web site is not responsible for the content, accuracy, or advertising that may appear within the linked sites. Providing links to sites outside this Web site does not endorse in any way the content, opinions, political views, and any other subject matter contained on those sites. Art direction/concept: Marc Posch Design, Los Angeles· Contact