“My role as a brand consultant and creative is to find strategic insights as to how and where design can have a positive business impact. I see it as my job to deliver a perspective of not just aesthetics, but economics and usage too. Outstanding design that not only disrupts but connects also, is an important selling tool, if not the most important these days. I like to say, design is not the package, it is the product.”
MARC POSCH, Owner, Creative Director
Swiss-born Marc Posch founded the
Marc Posch Design Office in Munich/Germany. Under
his leadership, the company developed
a reputation for innovative thinking and design that helped his clients grow.
His office created
brand and design concepts for over one hundred technology and B2B companies such as Apple, BMW, Softlab AG, Tebis AG, and worked on various marketing campaigns in the world
of European commerce.
relocated to Southern California in 2000. Based in Downtown Los Angeles ever since, Marc Posch Design, Los Angeles (MPD/LA) continues to thrive through the collaborative energy of a dedicated team of talents under Marc's leadership.
"A small team, committed to a cause bigger than themselves, can achieve absolutely anything." – Simon Sinek
JENIFER TRACY, Art Direction
With more than 10 years in the design industry, Jenifer brings a uniquely well rounded approach to the creative development process. A graduate of California State University of Long Beach’s Graphic Design program, Jenifer has proven over and over to be a true print and production expert and always keeping her cool even when facing tight deadlines.
Jenifer’s work has been recognized as smart, effective and inspired and has won multiple awards. Having worked with a diverse range of clients from Brazilian Blowout to Mary J. Blige, Jenifer has a relentless desire to create quality work for each and every project she dives into.
LANCE WIG, Web Design, Programming
Lance has worked in design and web development for over 11 years. After earning a Web Technology Associates degree from AB-Tech College, Lance began creating custom dynamic web designs using open source CMS packages like Drupal, Joomla and WordPress. He works diligently to solve common? development ?problems using standard programming tools such as PHP, MySQL and jQuery.
His mantra is to build powerful websites while at the same time keeping the systems easy enough for clients to make edits on their own.
GREAT INSTEAD OF BIG | We have chosen to be great instead of big. Part of our process - and our success - is to work as a "Fluid Agency", as a small core team flanked by proven and experienced creatives and marketing and production experts of their respective fields.
It allows us at Marc Posch Design as a lean boutique design firm to focus on our role as architects and strategist to create powerful results for our clients in California, the US, Europe and beyond.
This helps to be utmost effective and to keep the costs down.
PARTNER | We are proud to be the Westcoast partner for Inarea Identity and Design, Rome, the leading brand consulting firm in Italy. Ciao!
IN THE MEDIA
Looking back on some of
the ideological distortions
that have ruined entire periods of art, it
remains astounding that the Bauhaus many
considered ripe for retirement or lightly
dismissed with the disparaging comment, "law-and-order
design," is still alive and well and
continuing to produce new exponents.
professional path taken by art
director, Marc Posch - from Stuttgart via
Munich to Los Angeles- probably typifies
the plight of designers who learned the austerities
of "less is more", only to find
out one day just how lively things van get
in the actual marketplace. "This naturally
leads to a continual conflict: is it form
follows function or form follows fun?" says
Posch. Yet there's no sign of this kind of
polarity in his work. Another factor is that
Bauhaus aesthetics are lately appearing as
a legitimate consequence of computer technology,
with a chic whiff of calculation: the means
justifies the outfit... - Armin
Eichholz, novum gebrauchsgrafik
HIDES ON THE EDGE |
He calls it his mantra: the graffiti on a house
wall somewhere in
the never-ending conurbation of Los Angeles
where he saw the thought provoking words: »Magic
hides on the edge«.
A very positive
comment, and one that the newcomer to California,
Marc Posch, has since used as his own personal
power formula: »Since coming to the
US, my experiences have shown me that it
is sometimes important to step across a border,
to leave old familiar paths and just let
yourself go with the flow.« In this
city of illusions, it’s not uncommon
to completely rethink a finished design shortly
before presentation, and then to finally
go ahead with this new idea.
the first design may have involved several
weeks of concept work after the briefing.
Then, »five minutes before the deadline,
everything is just turned on its head again«,
HAVE A WONDERFUL DAY!« THE PRESSURE
TO PERFORM | The decision to move
his private and professional life from Bavaria
California was never really difficult for
Marc Posch. »LA was always my dream«,
he admits. This courageous declaration of
love for this urban monster is not often
heard, as the confusing admixture of different
cultures and their »styles« in
LA and the lack of a real center to the town
it difficult for Europeans to feel comfortable
here. And the daily exhortation, heard countless
times, to »have a wonderful day«,
reminds you of your obligation to be happy,
and to achieve something.
A constant re-orientation
and re-discovery, a re-definition of own
ideas and design, ergo design itself, thus
gains central significance. Here, where »nothing
is really real, but nothing is really false«,
says Posch – because the line between
film and reality is such a fluid one – this »unique
power drink of art and commerce« arises
that inspires his work.
The conditions are
ideal for a creative biotope where conventions
are there to be flouted rather than observed.
Marc Posch’s own style has changed
little as a result of the geographical change,
except for the decisive shift towards web
design. Posch: »In the early days when
I was still moving backwards and forwards
a lot between Munich and the West Coast,
I was regarded as American, because this
melange was influencing my style.« Today,
it’s the other way round, for this
German in LA has a certain exotic, foreign
cachet. (pj, novum gebrauchsgrafik)
To learn more about our services please call 213.341.1642 (PT). Or send us an email